Without customers, retail businesses grind to a halt.

That’s why price and merchandise are carefully curated to align with brand image. But buyers aren’t shopping your brand solely based on inventory — they’re equally as motivated by the engagement they have with your service employees. This is especially important for e-commerce businesses because consumers have thousands of online retailers available at their fingertips.

Read the full article on 4 Ways to Customize the Employee Experience With Retention in Mind